110 Apparel started with a mindset — to push harder, believe deeper, and give more than 100%

It began because we wanted something we could wear that made us feel comfortable and confident — a reminder to stand tall, even when things got tough.

The name 110 stands for giving more than 100% — pushing past limits and proving that extra effort really does make a difference. It’s about going beyond what others expect, and beyond what you thought you could do.

It started with one T-shirt that made me stand proud.  It wasn’t made to sell — it was a personal reminder that confidence isn’t something you’re born with; it’s something you build. But when friends saw it, they wanted one too. That’s how 110 Apparel was born — from one shirt that turned into something bigger: a collection built around belief, strength, and identity.

Every design we create is inspired by mindset — how we think about ourselves and how what we wear can actually shape that. Our goal isn’t just to sell clothes; it’s to create reminders of courage and confidence.

110 Apparel is about turning doubt into drive, and fear into pride — one shirt at a time.
Believe in yourself.
Take on the next challenge.